Alt texts are short descriptions that help describe an image, usually on web pages. WordPress, for instance, ask you to fill both these fields. If your image is on your business’ website, the alt text won’t show up on the front-end of your site, but instead shows up as a line of code so search bots can identify what the image is. The alt text only appears in the source code of your website, as a line of HTML code also known as the alt attribute. Image titles and alt texts are both attributes in an image tag that describe the content of that image. It's used by website visitors that can't see the actual image, such as search engines and visually impaired users who may be using screen reader software. Learn why ALT text is so important for Image SEO. via GIPHY If the image features a product, then you can include the product name into the tag for those who can’t see the image. These numbers highlight the importance of ensuring visibility for your visual content. If an image is not displaying on the webpage for any reason, the alternative text will display there, it provides information to the Reader that at this place there was an image related to “Alternative Text”. Alt text for images in galleries on Squarespace is generally added in the “Image Title” box. Short for “alternative text”, the image alt text attribute is used in HTML to describe an image’s content and function. Most modern CMS allows you to define the ALT TEXT using their visual tools and without having to manually edit the HTML. What about renaming the image with the keyword. Wondering how alt text on images can improve your search engine optimisation. Google uses it to understand more about the web page and what it’s about. If you want your images to be visible in specific search results, all you need to do is include the target keyword in your alt text. Continuing our article series on accessibility requirements, Alternative Text or Alt-Text is an area that is often misunderstood. In addition, alt text for images shows up in place of an image file that fails to load. Think about like this:  if you were to close your eyes and have someone read the alt text to you, wouldn't you want it to be as accurate as possible? Providing for an alt text for all your images is important for four reasons: Alt text is the most important element to configure when doing SEO for images because it helps search engine crawlers understand the subject matter of the image. Alt text for images provides you with another opportunity to use your target keyword and inform search engines about the relevance of your page for a particular search query. Keep your alt text less than 125 characters. In particular, we’ll cover the following topics: Alt Text (also known as alternative text or alt attribute) is a text that accurately describes an image. So your alt text could be something like "woman using a laptop and holding credit card while shopping securely online.". We touched on this with the football example above. While most human visitors to your website can see images, in some circumstances, the images you use on your website aren’t visible to them. Be specific when you describing the image. If an image has text in it, that text should be the alt text. For example, a logo for Acme Widgets that features the actual words should have alt text that includes those words. This means that without alt text for images, search engines wouldn't be able to understand the images on your page. You'll also discover some excellent tips to write proper alt text for images to improve your chances of gaining more visibility in search engine results. So they need a bit of human guidance to understand those elements, properly index them, and display them in relevant search results. This is a must read for image optimization. Alt text or alternative text is a short "hidden" description that you can add to your picture block and gallery block images. Alex Chris - Digital Marketing Consultant and author. Here are the Google guidelines on choosing a good alt text: Keep the length of the alt text to around 125 characters but avoid using a single word. It also helps search engine crawlers properly index your images and improves your chances of gaining visibility for those images in search engine results. Put simply, 'Alt Text' means 'Alternative text for images'. Data lover, taco expert and SEO ninja. The main purpose of the alt text is to briefly describe the image to someone or something who can't see it. This is usually an overlooked aspect of your UX, as readers with visual impairments rely on image alt text to provide additional information. And you can't afford to miss out on these valuable opportunities if you want to get to the top of relevant search results. The main reason for having an alt text in the first place is to have a textual description of an image. Images are blocked to display through the firewall or local server. Search engines use the alt text to understand what an image is all about and it’s good for SEO. Repeat Text in the Image . Alt text for images is vital to successfully optimize every aspect of your page content for search engines. Let’s see how to write good image alt text that will help search engines but without doing keyword stuffing. So what is alt text for images? Here are a few examples of image alt tags: Meh Alt Text: football. So it helps you provide better web accessibility to visually-impaired users. The alt text appears in a blank box that would normally contain the image. Invalid path/URL 2. This will divert much potential traffic from your site to theirs, which improves their chances of ranking higher. The following steps show how to add ALT text (alternative text) to images using Word 2016. Image with an alt tag: “steak If you’re using a modern CMS, it should be possible to add alt text without having to dig into the HTMLcode. You can add other words, but the alt text should say the same thing as the image. We recommend checking out this tutorial on how to master styled alt text in email. Alt tags are fundamental for accessibility and user experience. A good monthly SEO report draws the line differentiating a good SEO consultant from a bad one. Alt text, short for alternative text, is a small piece of text intended to describe an image, photograph, chart or any other picture on a website. Now, whenever subscribers receive your messages and their images aren't set to display by default, they will see the "Alt Text" for that image instead! Overlooking alt text can be a huge mistake as it gives your competitors more opportunity to get ahead of you in search engine results. When you add an image element to your HTML, you can specify the alt text value by adding the [ALT=” value goes here”] within the tag. It allows screen reading software (like Chrome Vox or Fire Vox) to describe the image to the blind person who is visiting your site. Alt text best practices: Eventually, image alt text should be distinct yet in addition descriptive of the point of the webpage. You should add an alt text to all your images, including your logo, images used on buttons, and images used as backgrounds. This description provides visitors with a complete picture of your page content. Images need alternative text (alt text) – this is often one of the first things designers and developers learn about accessibility. Image title is basically the name of your image. While you should aim for descriptiveness, you don't have to write a paragraph to describe the image. (Unless the font being used is especially unique, it's often unnecessary to embed text within images, and advanced navigation and background effects can now be achieved with CSS). Also, they wouldn't know when to display them in search results, meaning there's no search engine visibility for those images. The alt text appears in a blank box that would normally contain the image. It should be added to every image that conveys meaning in instructional and communications materials including Moodle sites, word processing documents, and slide presentations. So instead, you could make it more descriptive by adding their breeds and write something like "malamute and white boxer playing on green grass.". That's what's going to happen if you don't use alt text for images to optimize your on-page content. is to describe images to visitors who are unable to see them. Chocolate Brownies with Strawberries on Top. The reader will recite the text on a page, and when it reaches an image, it will recite the alt text as well. According to W3C Accessibility Guidelines, for code to be considered W3C-valid, it is important to include both image alt text and image title text in the image for important images on the page. These are the three best practices that you should follow when writing alt text for images. But what is its use in SEO? Don’t always use your main keywords but use semantically related keywords – Many times it’s difficult to have the main keyword in the alt text, a good alternative is to use related keywords. People have concerns that Google bot might not be able to read all images if they are not loaded from the beginning. Alt text, also known as alternative text or alt tag, is a short description of the image that displays when a user can’t access the image. Accessibility is one of the significant benefits of alt text for images. This text helps screen-reading tools describe images to visually impaired readers and allows search engines to … Being at the top requires leveraging every possible source of traffic, which means you can't disregard traffic coming from image search results. Use alt text to talk about the image. First of all, make sure you write an alt text for all the visual elements on your site, including your form buttons. Today, we’re going to talk about image alt text optimization (or image alt tag optimization, what some would call “image SEO”). Overlooking alt text can be a huge mistake as it gives your competitors more opportunity to get ahead of you in search engine results. Adding alt text to your images if the first rule of image SEO and it’s also a key principle of web accessibility.. Alternative text, or “alt text” describes the content of images, graphs and charts. Real human users can see and understand images and text content. Alt text is a HTML attribute that displays an alternative text when non-textual elements like images cannot be displayed on the browser. Alternative text (alt text) is descriptive text which conveys the meaning and context of a visual item in a digital setting, such as on an app or web page. Having alt text that reads “bath and candle” isn’t useful for visually-impaired readers because it’s information they don’t need to know. Even if you rank higher than them at the moment, their content could be much more appealing to individual users who prefer visual content over text. Be specific when you describing the image. In case the image is used as a link, the alt text is used as the, The images should be included in pages with relevant text. Depict the picture, and be explicit. How Do I Use Alternative Text for SEO? The alt attribute provides alternative information for an image if a user for some reason cannot view it (because of slow connection, an error … For example if you have a photo showing a bike. However, you shouldn't use this as an opportunity to stuff your alt text with keywords. Do you recommend going back and reloading each image with a new title? See the examples below on how to write good alt text. Thanks Alex. It allows you to adjust elements like alt text font color or size, or the background color to display when images are blocked. Also called "alt tags" and "alt descriptions," alt text is the written copy that appears in place of an image on a webpage if the image fails to load on a user's screen. There are millions of people searching for images on Google and If you want your images to rank high, you need to: Lazy loading is a way to improve the loading speed of a page by loading images only when they are in the user’s viewport. Depict the picture, and be explicit. Note: If your "Alt Text" is not displaying, then the length of your "Alt Text" may be too long. So you're pretty much done with your on-page optimization efforts, right? It can give web crawlers much needed information about your image. Alt text, short for alternative text, is a small piece of text intended to describe an image, photograph, chart or any other picture on a website. But that's not specific enough and doesn't give people an accurate representation of what the image contains. Your site should therefore be accessible to everybody. And “alt text” for an image helps the search engines understand what the image is all about. Unlike the title of the image, the alt text describes the image to search engines and human visitors who can’t see it. It accurately describes an image with keywords that users might use in a search engine’s search box. Reduce Image File Sizes. The process is different depending on if your document is in DOCX or the older DOC format. Please use them. Read our article below for ranking tips and advice on good SEO So it ensures that every visitor can appreciate your content regardless of their visual ability. One of the simplest ways to reduce the file size of your images is to resize … Find out the top 6 rules for creating awesome ALT Text and … A way to minimize this risk is by using an alt text for all your images. 2. Use both the picture’s subject and setting to direct you. Of course, there are some types of images that are always informative, and therefore always need alt text. This is the process of optimizing all your images so that search engines understand them (as well as to help people with accessibility issues understand what the images … I have added to this tutorial several examples of optimized alt for SEO with explanations.. Let’s get started! Alt text helps them consider what’s in the image and how it relates to the text around it. Alt text is short for alternate text. What Is Alt Text (And Why It’s Important for SEO) You may know it as ‘alt text’, ‘alt tags’, ‘alt attributes’, or ‘alt descriptions’, but all of these terms refer to the same thing. Like alt text, it lets users and search engines know what’s in the picture. Below is an example of the alt text we use for our social media icons at the bottom of our newsletters: Whether you’re familiar with alt text or not, there are some important guidelines to remember when adding image alt text to … ALT TEXT is the most important element of image SEO. An accurate description is one that helps users and search engines understand what an image is about, without looking at the image. By default, when no alt text is explicitly set, the product title is used for each product image alt text. Nowadays, having access to internet is almost a human right. Alt text for galleries is entered in the “Image Title” box on Squarespace’s Edit Image popup *Note that if you don’t want this text to show as a caption in a gallery (which I wouldn’t), you’ll need to edit the gallery, click the Design tab, and disable “Show Title and Description.” Let’s say you are writing an article on ‘how to train your beagle dog to fetch” and you want to write an SEO optimized alt text for this image: Bad Example (not providing for an alt text): beagle dog dog fetch dog food puppy, beagle dog, beagle dog playing fetch. In this post, you’ll learn everything you need to know about image alt text. Alt-text is often thought of as just an accessibility requirement, but beyond being read by screen readers to provide information on the meaning and content of a graphic image, it serves several other important functions. Director of SEO at Spyfu.com. Keep your alt text … Applying an alt attribute on an image helps Google understand what an image is about to serve it in image results. But, here’s an important point… If an image doesn’t require alt text, best practice is to add an empty alt attribute. But search engine bots can crawl the text content easily but the media content like images are not easy for search engines to crawl and index in the database. In keeping with other Internet guidelines, the term " alt text" (in a code font) is used here to refer to the text supplied for the image alt parameter and which generates text for the HTML alt attribute; the term "alternative text" refers to the text equivalent for an image, regardless of where that text resides. Add the alt text by editing the HTML Code. Remember the main reason for having an alt text is for better accessibility so keep that in mind. WordPress allows you to add Alt text to your images when you upload them using the default media up-loader of WordPress. Add Image Alt Text in Classic Editor. There are two ways to do this: manually by editing the HTML code or through your CMS. It’s the attribute on the image tag that has the important task of describing what that image is for someone who can’t see it for any reason. Alt text has a few uses: Used by screen reader technology to describe images out loud for visually impaired website visitors To display instead of the image if the image is broken or loads slowly For example, a logo for Acme Widgets that features the actual words should have alt text that includes those words. It is added to the tag in the HTML of a page. Alt text, or alternative text, is a short description of an image in your campaign that displays when subscribers are unable to access your images. The alt text only appears in the source code of your website, as a line of HTML code also known as the alt attribute. 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