After days of hype, Planters ran a commercial showing the funeral of its monocled mascot, Mr. Peanut. Mr. Peanut's funeral will now air before a planned tribute to Kobe Bryant during the halftime show. Planters Mr. Peanut. Your Ad Choices According to AdAge, it remains “unclear how the brand would proceed with its marketing strategy leading up to and during the Super Bowl.”. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. It seems like Mr. Peanut could have simply hit the brakes, or just done a much smaller turn. Your California Privacy Rights Funeral service for Mr. Robert Peanut Henderson, 57 of Temple, TX will be held Saturday, December 5, 2020, 1100 a.m. at Our Lady of Guadalupe Catholic Church in Temple, TX. A statement from Planters says the storyline of this ad will continue Super Bowl Sunday as the company plans to air a funeral for the dead nut. Hess asked fans to tune in to Peanut’s funeral during the 3rd quarter of the Super Bowl to celebrate Peanut’s life. The televised funeral of recently deceased Planters spokes-legume Mr. Peanut - a commercial set to air during Sunday's Super Bowl - will continue as … The clip aired during the game on Sunday, documenting Mr Peanut’s funeral. This story has been shared 169,229 times. After Planters announced the tragic death of their beloved monocle and top hat-wearing peanut, tributes from other brands, celebrities and fans poured in for the fancy personified nut. Planters last week released a commercial in which Mr. Peanut meets a fiery death saving the lives of actors Wesley Snipes and Matt Walsh. It is with heavy hearts that we confirm that Mr. Peanut has died at 104. Planter’s resurrected Mr Peanut in a new Super Bowl ad after days of speculation as to the mascot’s fate. “Tribute,” which aired during the second quarter of the Super Bowl, showed mourners including Kool-Aid Man and Mr. Clean at the funeral for Mr. Peanut. Bryant died in a helicopter crash Sunday, en route from Burbank, Calif., to Thousand Oaks, Calif., for Gianna’s basketball game to be held at Bryant’s Mamba Sports Academy. WILKES-BARRE, Pa. — Planters’ longtime mascot Mr. Peanut has died after over a century of service, the company announced on Wednesday. Mr. Peanut's demise was also announced on his official Twitter page with a picture of a crying monocle. This story has been shared 175,553 times. 169,229, This story has been shared 133,664 times. It is with heavy hearts that we confirm that Mr. Peanut has died at 104. The first ad appeared online Tuesday in a leak, but was fully released Wednesday. Kobe Bryant death spurs Planters to pause promo of Mr. Peanut funeral ads. “He will be remembered as the legume who always brought people together for nutty adventures and a good time. The Mr. Peanut Super Bowl commercial lit up Twitter, but it could still backfire No brand ends the life of a mascot after more than 100 years lightly. Peanut was more than just a friend – he was a hero. Even though Mr. Peanut is simply a nut, he lets go of the branch. The real-life death of NBA great Kobe Bryant, his daughter Gianna and seven others has derailed the spoofed death of Mr. Peanut. This story has been shared 175,553 times. After Gentile's design was chosen, the commercial artist Andrew S. Wallach added the monocle, top hat, and cane to create the iconic image. It sounds like the perfect setup for a Super Bowl commercial. Sitemap Although it was a bad decision, it was a decision Mr. Peanut made and he is now dead because of it. Mr. Peanut's death is part of a Super Bowl ad campaign put together by Planters. We've received your submission. This story has been shared 133,664 times. While Gentile's family originally received five dollars for winning the contest, Ob… Then, during the third quarter of the game, the company promises to "broadcast Mr. Peanut's funeral, so the world can mourn the loss of the beloved legume together." Samantha Hess, PLANTERS Brand Manager at Kraft Heinz broke the news in a statement. The first ad appeared online Tuesday in a leak, but was fully released Wednesday. "It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old," Samantha Hess, Planters brand manager at Kraft Heinz said in a statement. The twist: The funeral, which was attended by both Mr. Clean and the Kool-Aid Man, was also the start of a new beginning for peanuts in top hats. Post was not sent - check your email addresses! Getty Images. That spot, set to air during the Super Bowl, was to be followed by a third-quarter commercial showing Mr. Peanut’s funeral. The fictional character and face of Planters has tragically died after giving up his life to save others. That spot, set to air during the Super Bowl, was to be followed by a third-quarter commercial showing Mr. Peanut’s funeral. Sorry, your blog cannot share posts by email. Mr. Peanut has officially been killed off in the name of the Super Bowl, with an early commercial showing his demise. 175,553, This story has been shared 169,229 times. Visitation will be held Friday, December 4, 2020 During Super Bowl LIV on Sunday, Planters' broadcast a 30-second spoof of the elder Mr. Peanut’s funeral, which included Mr. Clean and the Kool-Aid Man paying their respects. Planters confirmed that Mr. Peanut died during a pre-Super Bowl ad at 104 years old and nut lovers everywhere are mourning his death. Do Not Sell My Personal Information, Your California Privacy Rights Thanks to the news of Kobe Bryant dying, the brand has now … The commercial — which featured Wesley Snipes and Matt Walsh — showed the sometimes acerbic product mascot dying in a fiery car wreck. Planters released its first Super Bowl ad last week, in which its mascot Mr. Peanut dies. The brand says Mr. Peanut's funeral will be the subject of its Super Bowl spot. Planters Peanut Company was founded in 1906, in Wilkes-Barre, Pennsylvania, by Amedeo Obiciand was incorporated two years later as the Planters Nut and Chocolate Company. In 1916, a young schoolboy, Antonio Gentile, submitted drawings of an anthropomorphic peanut to a design contest. Former Kanye bodyguard calls TikTok star’s hotel claim ‘false’, Harry Styles sparked Olivia Wilde and Jason Sudeikis split: Insiders, ‘Jeopardy!’ fans have nothing but tears for Alex Trebek’s final episode, © 2021 NYP Holdings, Inc. 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Please pay your respects with #RIPeanut pic.twitter.com/VFnEFod4Zp, MORE: Super Bowl picks, predictions from SN's experts. Out of respect for the tragedy, Planters put the brakes on its faux funeral. Mike Pierantozzi, group creative director at Planters' agency, VaynerMedia, explained why it … Burial will follow the service at New Hope Cemetery in Temple, TX. Do Not Sell My Personal Information. It shows Mr. Peanut in the Nutmobile along with actors Wesley Snipes and Matt Walsh. Thanks for contacting us. This careless decision leads to the three of them hanging on for their lives on a tree branch. Or, as much as I love animals, just run it over. A commercial featuring Mr. Peanut's funeral will air in the third quarter of the Super Bowl game. There's absolutely no need to turn the wheel so dramatically that it causes your vehicle to go off a cliff. The road trip goes off course as an animal forces Mr. Peanut to inexplicably drive off a cliff. “We are saddened by this weekend’s news and Planters has paused all campaign activities, including paid media, and will evaluate next steps through a lens of sensitivity to those impacted by this tragedy,” Planters representatives said Monday in a statement. A funeral was planned for the actual big game itself. NYC man who breached US Capitol is son of prominent Brooklyn judge, DC police release photos of suspects in US Capitol siege, Texas woman flew on private jet to join 'working class' in DC riots, CEO says breaching Capitol was 'single worst' decision of his life, Horrifying video shows Capitol cop getting crushed by Trump supporters. Last week the internet and social media were abuzz over a Planters ad campaign that depicted the monocled Mr. Peanut’s violent passing. In that promised funeral spot, we see Snipes, Walsh, Mr. Clean, the Kool-Aid Man and other guests gathered around Mr. Peanut’s tombstone. Terms of Use Plans to air the Super Bowl spot, which reportedly covers the funeral of Mr. Peanut, remain unchanged as of the publication of this article. “It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old,” Samantha Hess, Planters' brand manager at Kraft Heinz, said in a statement. — The Estate of Mr. Peanut (@MrPeanut) January 22, 2020 The tweet from The Estate of Mr. Peanut (formerly: the official Mr. Peanut account) prompted a domino effect of mourning to ensue among fellow fans of the cherished nut. 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